Top 10 small business tips and a bit of Hosted Exchange!
Target
You are not all things to all people. Decide on your niche, focus on what you are good at and broaden your appeal.
Be Different
If your competitors are doing it, don’t. Try to stand out from an overcrowded marketplace where so much of the advertising and products look and feel the same.
Build a Team
Don’t hire an employee to fill a position. Employ a person to be part of a team and build your business.
Be Fast
Time is the most precious commodity. When delivery is expected Friday, show up Thursday afternoon. Go further than your competitor to achieve greatness. Make them calls and send the emails now!
Say Thank You
As much as possible. Tell your customers and employees how much you appreciate them. Better yet, do it the old fashioned way: take pen to paper and write them a note.
Be Consistent
Make sure your business has a consistent look and feel. A customer should get the same flavour from everyone within your organisation. Always.
Smile
Reduce the reasons you think people buy from you like price, product quality or your warranty. They buy because they like you.
Fanatical Optimism
The glass should always be half full. Attitude will always win out in the end and infect all of those around you.
Sell Soft
Don’t ever hard sell. Solve problems. Satisfy wants. Understand needs. Do what is truly best for your customer.
Leave Your Comfort Zone
Never accept the idea that this is the way you’ve always done it. Never accept that a new idea or technology could never work for you. See 2 basic examples of this below
Cloud Computing – Pay per user per month for something that you have historically had to pay outright for such as a server, software and hardware. Time and technology move on. Keep up and stay ahead of the competition!
Hosted Exchange – Why purchase an Exchange mail server when you can pay a small amount per user per month and get a far superior solution with built in resilience, anti spam and firewall.
Hosted Lync – Why only communicate with a phone and email? Chances are your customers communicate in richer ways such as Instant Message, video calls etc so join the club and get involved!
